Shot this deer with the XL 125s and unfortunately hit further back than I wanted. I hit the back end of the lungs and sliced through the liver. The deer took a couple bounds, slowed down and collapsed in sight! My broadhead drove into a limb on the backside and when I pulled it out, it looked good as new! I’ll touch it up, and it’ll be back in the quiver for sure! This is my fourth deer with an Annihilator and God willing, there will be many more to come. Thank you all!
---> via email from ---> Zack Liller
Very happy, very pleased with the destruction from your heads… I put down a decent buck. Placed a marginal shot, hit a little back and took out liver. Complete pass through and burried 4” into the ground. Found my buck with internals all over the ground. These heads blew him up well.
---> via Instagram from ---> @jondavid66
I’ve never shot a broadhead so accurate and consistent! It’s such a great feeling going in the woods knowing these broadheads will do their job (even on less than desirable shots). These heads are completely different than any I’ve ever shot, only thing I can compare the damage to is like shooting them with a shotgun slug.
---> via email from ---> Rob Clark
Guys this is the nastiest meanest hardest hitting smooth flying broadhead ever. 31 yards. Pumping out both sides dropped him where he stood. Just demolished him. Just thought you should know you make a bad ass product I will def only be using these for life.
Annihilators have a massive cutting surface area that's designed to core out and remove more mass out of an animal than any other broadhead design. They create large wound channels and prevent them from collapsing on the arrow.
Irrespective of animal size or shot placement, the Annihilator will put a hole about 1.5 times or greater than the size of its cutting diameter all the way through an animal without failure.
With larger wound channels, arrows have a significantly reduced amount of friction on the shaft and arrow components. The result is less total drag as an arrow passes through an animal cavity for greater penetration efficiency, no matter your arrow weight or bow set up. Even low to medium poundage shooters will see significant increases in arrow penetration with Annihilators.
With 3 points of cutting contact and a minimum .038” wall thickness, Annihilators don’t change shape when they hit something hard in an animal like bone. They hook up fast upon impact and go through animals on the same trajectory you send it on. They are a shorter cut on contact broadhead with much less leverage than longer heads for less of a chance of deflection.
The Annihilator adds steps to lethality other broadhead shapes cannot accomplish. It's raised scoops extend radially beyond most typical arrow shaft OD's. This design uniquely traps and entrains air into an animal's cavity inducing both high and low air pressure through the animal. This causes rapid internal pressure changes helping collapse the chest cavity faster. It’s kind of like knocking the wind out of them then removing their ability to recover.
Annihilators make all the difference in animal recovery. With this design, expect a much faster death more consistently, making it a more effective and more ethical option to screw onto the end of a hunting arrow. You can expect to see where they fall the vast majority of the time.
Learn more by reading about how we came to market and about our R&D process including CFD analysis results.
We eliminated all surfaces that cause broadheads to fly inconsistently. The Annihilator is a smaller cut, single piece, fixed blade broadhead with no vents or cut outs and 100% symmetry on three sides. The back-scoop wedge design generates a balanced amount of lift and requires no vane alignment to achieve optimal flight stabilization.
You can expect long range field point accuracy out to as far as you can effectively shoot with zero chance of a mid air failure. And they are deadly quiet.
The vast majority of broadheads are good for one shot only. Moving parts, fasteners, cut outs, seams, etc. all weaken the structural integrity of a broadhead. The Annihilator is investment cast out of a solid piece of 4140 Alloy, one of the toughest high carbon steels available. It's hardened to Rockwell RC:52 for the optimal balance of exceptional edge retention and sharpness specific to this metal.
The Annihilator is pretty much indestructible. Arrow shafts and arrow components typically fail before the Annihilator tip or edges see any damage. Annihilators are also backed by a lifetime warranty against manufacturing defect.
The Annihilator doesn’t warp, bend, or break when passing through an animal, no matter the shot placement. If you want to resharpen, the edges are pitched at 30 degrees so you can simply lay it flat on any diamond stone and take a few passes. Getting a factory edge can be done in the field in under 5 minutes. Next time a grouse walks by don’t hesitate to send it then reuse it.
We believe there is no greater satisfaction than harvesting an animal with a bow. The season is short and the time most of us get to spend hunting is even shorter.
For years we dreamed of developing the most efficient and reliable fixed blade broadhead ever produced. We wanted something that flew accurately, got pass-throughs, caused animals to expire faster, and could be used OVER and OVER! As a result, we developed a truly unique broadhead, one you can confidently depend on no matter the size of game or type of bow you take into the field.
We wish you the best of luck in all of your hunting adventures!
Brandon Brodie & Micah Brown
Founders and Fellow Hunters
Interested to learn about how the Annihilator has been tested and came to market?